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Meet Beast,  a type of Hungarian sheepdog known as a Puli, who is just as adorable as he can get. Sure, he has an owner who is probably one of the most famous people in the world, but he’s an internet celebrity on his own terms.

He has a Facebook page, which probably Mark made (the page (oh, and Facebook)) and is generating thousands upon thousands of likes, shares and comments every day for his daily activities.  On Mark’s most recent profile update, we see him hugging his wife while Beast (who’s about as monstrous as a handfull of kittens) is resting at their feet.

Congratulations to Mark for becoming a father soon, but a lot of the people commentating have noticed that Beast looks absolutely lovable. Some even joke that he won’t have to buy a new pillow for his newborn, since Beast has that covered with his fur!