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Budweiser has launched a digital-only video Friday on their official YouTube channel as part of Anheuser-Busch’s 5th annual Global Be(er) Responsible Day.

Needless to say the video became an instant hit with almost 13 million views in only a couple of days.

Drunk driving has been responsible for the death of more than 10,000 people in 2012 alone.  Since this is a major problem our society needs to deal with, Budweiser has come up with an idea to use a beautiful, worried-looking lab to help prevent driving under the influence.  The creators wanted to use a sentimental tone in the campaign and they managed to touch the hearts of many.

The people behind the video encourage viewers to share the emotional video along with the hashtag #FriendsAreWaiting.  Although the video does serve as a commercial for Budweiser products, it is a touching reminder that everyone suffers from drunk driving, including our beloved four-legged friends.

Remember never to drunk drive – your dog is waiting for you!